Contracts & Negotiations
Securing favourable terms for every client, backed by deep knowledge of market rates and contract clauses.
Reliance Talent
Full career development, from a FIFA licensed agent
Reliance Sports Group represents footballers and athletes at every stage of their career, from academy prospects to established professionals. Founded by Stephen Bent, a FIFA Licensed Football Agent, registered FAI Intermediary and former Head of Player Management at PFA Ireland, our approach is built on direct relationships with clubs across Ireland, the UK and Europe, not volume.
We work across contracts and negotiations, transfers and placements, sponsorship and branding, sports law, and media and PR: one point of contact for everything a player’s career touches.
Transfers & Placements
An extensive network across clubs in Ireland, the UK and Europe, connecting players with the right next move.
Sponsorship & Branding
Commercial opportunities sourced through our partner network, from boot deals to image-rights structuring.
Sports Law
Comprehensive legal support for club contracts, brand deals and academy agreements.
Media & PR
Building and protecting a player’s public profile, and growing their exposure as a leader in their sport.
“Stephen and Reliance have been a huge support throughout my career. They are always honest, professional, and focused on what is best for me long-term. Signing my new three-year Shelbourne contract, I felt confident having someone I trusted guiding the process.”
Evan Caffrey Shelbourne FC
“Working with Stephen and Reliance made a huge career step feel straightforward. From Shamrock Rovers to signing for Leicester City, every decision was made with my long-term development in mind. Stephen was always honest, approachable, and there whenever I needed advice.”
Katie Keane Leicester City FC
“Stephen and everyone at Reliance have been brilliant throughout my career. From my move from Athlone Town to Crystal Palace onward, I always knew I had people in my corner who genuinely cared. Their advice was always honest, and they were there whenever I needed support.”
Kelly Brady Glasgow City FC
“Working with Stephen and Reliance was a massive help in taking the next step in my career. From day one, he was honest, professional, and always had my best interests at heart. He guided me through every stage of my move to Bolton Wanderers and made it feel straightforward.”
Mark Isong Bolton Wanderers FC
The Player Journey
From first conversation to long-term career support.
Initial consultation
A first conversation to understand your goals, situation and next move.
1
2
Assessment and planning
Reviewing performance and market position to shape the right strategy.
Signing and onboarding
Terms agreed, representation formally begins.
3
4
Ongoing representation
Transfers, sponsorship, legal and media handled day to day.
Long-term career support
Continued guidance for as long as you’re represented.
5
- 1
Initial consultation
A first conversation to understand your goals, situation and next move.
- 2
Assessment and planning
Reviewing performance and market position to shape the right strategy.
- 3
Signing and onboarding
Terms agreed, representation formally begins.
- 4
Ongoing representation
Transfers, sponsorship, legal and media handled day to day.
- 5
Long-term career support
Continued guidance for as long as you’re represented.